Li'L Guy Foods and Central Bank of Kansas City Announce Marketing Partnership

       

September 11, 2007

FOR IMMEDIATE RELEASE

 

CENTRAL BANK OF KANSAS CITY AND LI’L GUY FOODS® TEAM UP TO CROSS-PROMOTE FREE CHECKING CAMPAIGN THROUGH COLLABORATIVE MARKETING EFFORTS

 

Bank Continues to Showcase Customers through Bank of Me™ Campaign, Creating Co-Branding Marketing Opportunities and Customer Appreciation

KANSAS CITY, Mo.: Central Bank of Kansas City and Li’L Guy Foods® today announced the kick off of The Bank of Li’L Guy®: Free Checking campaign. Li’L Guy Foods®, a Central Bank of Kansas City customer, will be highlighted in a cooperative advertising and public relations campaign to showcase both organizations’ current marketing and brand awareness efforts. The Bank of Li’L Guy®: Free Checking campaign will offer a Li’L Guy Foods® gift pack and sweepstakes with all new checking accounts opened from Sept. through Nov., 2007.

“We’re excited about the roll out of our upcoming partnership with Li’L Guy Foods® to promote the bank’s Free Checking campaign,” said William M. Dana, Jr., president and CEO of Central Bank of Kansas City. “Our purpose was to differentiate ourselves in the marketplace by looking to our own business customers for free gift opportunities. This idea has grown to looking at other unique ways in partnering with customers when developing any product promotion or long-term campaign.”

Central Bank of Kansas City’s The Bank of Me™ brand awareness campaign was developed to showcase business customers, and create co-branding marketing opportunities. The campaign has also allowed the bank to extend its customer appreciation and community outreach efforts.

“As a business we were very impressed to see the bank’s innovative approach to marketing by partnering with its customers,” said Christina Sloan, vice president of Li’L Guy Foods®. “As a customer, we were honored to be asked to be a part of the campaign; it works as a good business opportunity and invaluable customer appreciation tool.”

For more information about Bank Li’L Guy Foods®: Free Checking, please contact the marketing department at Central Bank of Kansas City at 816-560-3219.

 

ABOUT CENTRAL BANK OF KANSAS CITY
Central Bank of Kansas City was originally chartered in 1950 as a state banking corporation.
The bank has been a family-owned community financial institution since the 1960’s, committed to serving the Northeast neighborhood of Kansas City, Mo. The bank is now designated as a minority-owned financial institution by the U.S. Treasury and certified Community Development Financial Institution (CDFI). In addition to its main branch in the Historic Northeast neighborhood, Central Bank of Kansas City has eight locations proudly serving communities throughout Greater Kansas City: Midtown Kansas City - Broadway; East Kansas City - Truman Rd.; Westside Kansas City- S.W. Blvd.; South Kansas City - Red Bridge Rd; Northland - Gladstone, Mo.; and Harrisonville and Archie, Mo. For more information, please visit www.centralbankkc.com.

 

ABOUT Li’L Guy Foods®
Li’L Guy Foods® is a leading Kansas City based manufacturer/distributor of a full line of quality Mexican food products and is known for providing the best in authentic thin stone ground corn, corn flour, and flour tortillas, and tortilla chips. Started in 1965 by Don Miranda, Li’L Guy Foods® is still run by 3rd generation family members David and Christina Sloan. Li’L Guy Foods® supports the Hispanic community and is a proud member of both the Hispanic Chamber of Commerce and the Greater Kansas City Chamber of Commerce and is involved with Kansas City Political Action Committees and Minority Development Councils. Li’L Guy Foods® is a certified MBE and DBE.

 

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